High speed internet provider zooms past competition with animated promo.

From the Client

“I love that the Appeal Team takes the time to learn about us so they can help us better. They understand our organization, our goals, and provide new ideas on how to connect with our customers.

Appeal Production isn’t just a vendor, they are part of our marketing team. I am excited to move on our next project.” – Tish Blackwell, Communications Director at BARC

Challenge

BARC Connects, a world-class direct-to-home fiber internet provider in the Shenandoah Valley, needed to get more customers to sign up for their services.

Solution

When we met with Tish Blackwell, we listened as she shared the reluctance of the community to embrace broadband internet services.

After seeing BARC Connects’ marketing materials and their cartoon dog mascot, Butch, we knew we had a solution for them. By using animation, it was the perfect opportunity to make him the hero of their clients’ needs and to bring him to life.

Result

Shortly after launching the first animated Butch video, BARC Connects saw an increase in information requests, current customers added internet service, and new customers signed up for fiber direct to the home.