Video Production & Marketing Blog

Video Length: How Long Should My Video Be in 2025?

Video Length: How Long Should My Video Be in 2025?

Have you spent time creating video content and been disappointed when your audience does not engage with it? Prospective clients often describe this common challenge, and we know it can be frustrating. The good news is that you can use a few key strategies to increase engagement with your video content!

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Video Marketing – 3 Surefire Ways to Increase Engagement

Video Marketing – 3 Surefire Ways to Increase Engagement

Have you spent time creating video content and been disappointed when your audience does not engage with it? Prospective clients often describe this common challenge, and we know it can be frustrating. The good news is that you can use a few key strategies to increase engagement with your video content!

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Corporate Video Production – Overcoming Common Challenges

Corporate Video Production – Overcoming Common Challenges

Corporate video production is a powerful way to communicate your brand’s message, engage audiences, and drive measurable results. Yet, the process often comes with challenges that can hinder your success. The key to creating impactful videos lies in understanding and overcoming these hurdles. Here’s a guide to navigating the most common challenges in corporate video production while maximizing your impact.

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How to Optimize Video for Social Media Platforms in 2025

How to Optimize Video for Social Media Platforms in 2025

Video content is the powerhouse of social media in 2025, captivating audiences and driving measurable results. For marketing directors and business leaders, the ability to fine-tune video content for each platform is essential for maximizing reach, engagement, and ROI (return on investment). Social media evolves fast, but this guide will keep you ahead of the curve.

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3 Ways to Incorporate Video into Your 2025 Marketing Strategy

3 Ways to Incorporate Video into Your 2025 Marketing Strategy

With the new year on the horizon, it’s time to start thinking about your 2025 marketing strategy. Here at Appeal, we believe in the power of video to help your business fight the noise. We’ve seen firsthand how video marketing has boosted our clients’ visibility. But how does it fit into your marketing strategy? Here are a few strategies to consider as you think about how to incorporate video into your 2025 marketing plan.

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Why Our Brains Love Video

Why Our Brains Love Video

Why is video one of the most effective mediums of communication in 2024? We believe it’s because our brains are hardwired to enjoy stories, and video is one of the most engaging ways to experience a story. You’ve probably heard the saying, “A picture is worth a thousand words.” Video takes this idea a step further–1,799,000 steps further.

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Horizontal vs. Vertical Video: Which is Better for Your Marketing?

Horizontal vs. Vertical Video: Which is Better for Your Marketing?

To maximize the impact of your video marketing efforts, knowing when to use each format is essential. Horizontal video, with its classic 16:9 aspect ratio, has long been the standard in video production. Whereas, vertical video, typically with a 9:16 aspect ratio, has gained immense popularity thanks to the dominance of smartphones and social media platforms like Instagram, TikTok, and Snapchat.

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