Explainer Video: Laurel Ridge Community College

by | Mar 28, 2022

Animated graphics video key to growing application responses almost 25%.

From the Client

““We’ve utilized Appeal for several high priority projects. Their videos allowed us to increase enrollment in target programs, inform students of our orientation courses, and much more. We have been extremely pleased with each product created by Appeal, and we have always achieved the goals set out for the projects.” – Brandy Boies, Director of Marketing and Outreach at Laurel Ridge Community College


Laurel Ridge Community College, previously known as Lord Fairfax Community College, has worked with us on video marketing needs in a variety of capacities over the years, from virtual college graduations during the pandemic to a re-brand video for their name change. One unique problem LFCC (now LRCC) was trying to solve was giving away more scholarships. They had a considerable number of scholarships receiving minimal if any applicants.


LFCC reached out to us to see if there was anything we could do to help. After careful consideration, we knew that an animated video was the best route to go. Animation can simplify otherwise complicated topics. With this in mind, we created an animated marketing video that showed students how easy it was to apply for all scholarships with one easy 5-minute application.


Since producing this video for LFCC, they have had incredible results. After marketing the video, they had a 24.4% increase in scholarship applications.