Customer Marketing: Interchange Group

by | Mar 23, 2022

Logistics company finds that video is the next best thing to being there.

From the Client

“We needed a new conduit to reach our audience. Through their creative process, ability to maintain a tight schedule, and timely communication, they brought our vision to life. I wholeheartedly encourage you to consider the expertise Appeal Production has to offer, they are such a talented team and fun to work with.” – Keith Robinson, Sales Manager at InterChange Group, Inc.


In March 2020, states were shutting down, airline travel was restricted, and in-person meetings disappeared overnight. Due to this, InterChange Group, a third-party logistics (3PL) company based out of Harrisonburg, Virginia, saw scheduled face-to-face meetings with prospective overseas clients evaporate.

During an uncertain time, they needed a sure and immediate solution to reach their prospective clients through other means. While InterChange Group’s clients could not visit their sites in person, we created a way to bring the sites to them.


Appeal Production produced a series of marketing videos with targeted messaging that allowed InterChange Group to highlight their twenty locations, promote their company values, and provide information about their service offerings to potential clients.


These videos allowed InterChange to capture the essence of their culture and showcase their infrastructure to keep prospects engaged and reach customers who were not able to visit in person.