Video Production & Marketing Blog

Have you spent time creating video content and been disappointed when your audience does not engage with it? Prospective clients often describe this common challenge, and we know it can be frustrating. The good news is that you can use a few key strategies to increase engagement with your video content!

Have you spent time creating video content and been disappointed when your audience does not engage with it? Prospective clients often describe this common challenge, and we know it can be frustrating. The good news is that you can use a few key strategies to increase engagement with your video content!

Corporate video production is a powerful way to communicate your brand’s message, engage audiences, and drive measurable results. Yet, the process often comes with challenges that can hinder your success. The key to creating impactful videos lies in understanding and overcoming these hurdles. Here’s a guide to navigating the most common challenges in corporate video production while maximizing your impact.

Video content is the powerhouse of social media in 2025, captivating audiences and driving measurable results. For marketing directors and business leaders, the ability to fine-tune video content for each platform is essential for maximizing reach, engagement, and ROI (return on investment). Social media evolves fast, but this guide will keep you ahead of the curve.

With the new year on the horizon, it’s time to start thinking about your 2025 marketing strategy. Here at Appeal, we believe in the power of video to help your business fight the noise. We’ve seen firsthand how video marketing has boosted our clients’ visibility. But how does it fit into your marketing strategy? Here are a few strategies to consider as you think about how to incorporate video into your 2025 marketing plan.

Why is video one of the most effective mediums of communication in 2024? We believe it’s because our brains are hardwired to enjoy stories, and video is one of the most engaging ways to experience a story. You’ve probably heard the saying, “A picture is worth a thousand words.” Video takes this idea a step further–1,799,000 steps further.

To maximize the impact of your video marketing efforts, knowing when to use each format is essential. Horizontal video, with its classic 16:9 aspect ratio, has long been the standard in video production. Whereas, vertical video, typically with a 9:16 aspect ratio, has gained immense popularity thanks to the dominance of smartphones and social media platforms like Instagram, TikTok, and Snapchat.

In today’s media landscape, closed captions have transcended their traditional role, emerging as indispensable parts of your video output. Whether you find yourself at home watching a movie with the captions on, or silently absorbing content during your lunch break, closed captions have become ever-present. Join us as we explore the importance of closed captions in today’s digital world, and how they can help your business grow from invisible to irresistible.

Most of us are aware that accessibility is extremely important in physical spaces. We all want to ensure that people don’t run into barriers that prevent them from using public spaces like restaurants, stores, parks, libraries, and schools. What we might not think about often enough is the fact that people often run into barriers in digital spaces as well.