Video Production & Marketing Blog

Wondering what to wear for your upcoming video shoot? Don’t worry—we’ve got you covered. In this quick, helpful video, Appeal Production’s Field Director, Jon Hollif, walks you through what the camera loves (and what it doesn’t). Whether you’re stepping into the studio or filming in the field, the right clothing and accessories can make all the difference. In just two minutes, Jon explains how to show up looking polished and like yourself.

Speaking off the cuff on camera can be one of the most challenging parts of any video shoot—but it doesn’t have to be. In this short, practical video, Appeal Production’s Field Director, Jon Hollif, shares tips to help you feel comfortable and confident before your next unscripted interview.

Getting in front of a camera can feel intimidating—even for seasoned professionals. But with the right preparation, anyone can speak confidently on screen. That’s why we created this short video, featuring Appeal Production’s Field Director, Jon Hollif, to help you feel ready, comfortable, and prepared before your next scripted shoot.

What does it really mean to lead with purpose—and how do you help your team do the same? That’s the heart behind LeadershipLegacy 2025, Dove Development & Consulting’s upcoming one-day experience dedicated to helping leaders at every level identify and communicate clear purpose in their work.

Have you spent time creating video content and been disappointed when your audience does not engage with it? Prospective clients often describe this common challenge, and we know it can be frustrating. The good news is that you can use a few key strategies to increase engagement with your video content!

Have you spent time creating video content and been disappointed when your audience does not engage with it? Prospective clients often describe this common challenge, and we know it can be frustrating. The good news is that you can use a few key strategies to increase engagement with your video content!

Corporate video production is a powerful way to communicate your brand’s message, engage audiences, and drive measurable results. Yet, the process often comes with challenges that can hinder your success. The key to creating impactful videos lies in understanding and overcoming these hurdles. Here’s a guide to navigating the most common challenges in corporate video production while maximizing your impact.

Video content is the powerhouse of social media in 2025, captivating audiences and driving measurable results. For marketing directors and business leaders, the ability to fine-tune video content for each platform is essential for maximizing reach, engagement, and ROI (return on investment). Social media evolves fast, but this guide will keep you ahead of the curve.

With the new year on the horizon, it’s time to start thinking about your 2025 marketing strategy. Here at Appeal, we believe in the power of video to help your business fight the noise. We’ve seen firsthand how video marketing has boosted our clients’ visibility. But how does it fit into your marketing strategy? Here are a few strategies to consider as you think about how to incorporate video into your 2025 marketing plan.