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Video content is the powerhouse of social media in 2025, captivating audiences and driving measurable results. For marketing directors and business leaders, the ability to fine-tune video content for each platform is essential for maximizing reach, engagement, and ROI (return on investment). Social media evolves fast, but this guide will keep you ahead of the curve.

With the new year on the horizon, it’s time to start thinking about your 2025 marketing strategy. Here at Appeal, we believe in the power of video to help your business fight the noise. We’ve seen firsthand how video marketing has boosted our clients’ visibility. But how does it fit into your marketing strategy? Here are a few strategies to consider as you think about how to incorporate video into your 2025 marketing plan.

Why is video one of the most effective mediums of communication in 2024? We believe it’s because our brains are hardwired to enjoy stories, and video is one of the most engaging ways to experience a story. You’ve probably heard the saying, “A picture is worth a thousand words.” Video takes this idea a step further–1,799,000 steps further.

To maximize the impact of your video marketing efforts, knowing when to use each format is essential. Horizontal video, with its classic 16:9 aspect ratio, has long been the standard in video production. Whereas, vertical video, typically with a 9:16 aspect ratio, has gained immense popularity thanks to the dominance of smartphones and social media platforms like Instagram, TikTok, and Snapchat.

In today’s media landscape, closed captions have transcended their traditional role, emerging as indispensable parts of your video output. Whether you find yourself at home watching a movie with the captions on, or silently absorbing content during your lunch break, closed captions have become ever-present. Join us as we explore the importance of closed captions in today’s digital world, and how they can help your business grow from invisible to irresistible.

Most of us are aware that accessibility is extremely important in physical spaces. We all want to ensure that people don’t run into barriers that prevent them from using public spaces like restaurants, stores, parks, libraries, and schools. What we might not think about often enough is the fact that people often run into barriers in digital spaces as well.

In today’s media landscape, closed captions have transcended their traditional role, emerging as indispensable parts of your video output. Whether you find yourself at home watching a movie with the captions on, or silently absorbing content during your lunch break, closed captions have become ever-present. Join us as we explore the importance of closed captions in today’s digital world, and how they can help your business grow from invisible to irresistible.

Embark on a journey down the yellow brick road of nonprofit storytelling with us. Just like the iconic characters from The Wizard of Oz, let’s explore the essential videos every nonprofit must create. But before we venture further, it’s crucial to identify your organization’s nemesis—the Wicked Witch you’re striving to overcome.

As you start preparing for the Great Community Give, you might be considering using video in your campaign. Here at Appeal Production, we believe that video is one of the most effective ways businesses can communicate with their audiences. However, it can be tough to know where to start. That’s where we come in!