3 Ways to Incorporate Video into Your 2025 Marketing Strategy Plan Out Your 2025 Marketing Strategy With the new year on the horizon, it’s time to start thinking about your 2025 marketing strategy. Here at Appeal, we believe in the power of video to help your...
Why Our Brains Love Video Video is Worth 1.8 Million Words Why is video one of the most effective mediums of communication in 2024? Our brains are hardwired to enjoy stories, and video is one of the most engaging ways to experience a story. You’ve probably heard...
Horizontal vs. Vertical: Which is Better For Your Marketing? The Short Answer: Both! I’ll admit, there was a time when I looked down on vertical video. I wasn’t a fan. I would even give my friends a hard time when I saw them taking vertical videos. Sorry, Y’all....
YouTube vs. Vimeo: Which is Better for Video Hosting? Getting the final cut of your video is an exciting moment! It’s the culmination of lots of hard work and collaboration with a video marketing partner like us. At this point in the process, you’ll have to decide...
Are You Losing Customers Because Your Marketing Content is Not Accessible? Try These Best Practices. Most of us are aware that accessibility is extremely important in physical spaces. We all want to ensure that people don’t run into barriers that prevent them from...
The Hidden Power of Closed Captions in Digital Content In today’s digital age, closed captions have transcended their traditional role, emerging as indispensable components of video content. Whether you’re at home watching a movie with captions, consuming...
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