How Long Should My Video Be in 2025? The Different Types of Video Lengths One of the most common questions we get when meeting with clients is: “How long should my video be?” The short answer? It depends! Where you plan to use your video plays a big role in...
Video Marketing – 3 Surefire Ways to Increase Engagement The ROI of Video Marketing Have you spent time producing video marketing content and been disappointed when your audience does not engage with it? Prospective clients often describe this common...
Corporate Video Production – Overcoming Common Challenges Corporate video production is a powerful way to communicate your brand’s message, engage audiences, and drive measurable results. Yet, the process often comes with challenges that can hinder your success....
How to Optimize Video for Social Media Platforms in 2025 Video: The Powerhouse of Social Media Video content is the powerhouse of social media in 2025, captivating audiences and driving measurable results. For marketing directors and business leaders, the ability to...
3 Ways to Incorporate Video into Your 2025 Marketing Strategy Plan Out Your 2025 Marketing Strategy With the new year on the horizon, it’s time to start thinking about your 2025 marketing strategy. Here at Appeal, we believe in the power of video to help your...
Why Our Brains Love Video Video is Worth 1.8 Million Words Why is video one of the most effective mediums of communication in 2024? Our brains are hardwired to enjoy stories, and video is one of the most engaging ways to experience a story. You’ve probably heard...
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