Three Surefire Ways to Increase Engagement with Your Video Marketing Content The ROI of Video Marketing Have you spent time creating video marketing content and been disappointed when your audience does not engage with it? Prospective clients often describe this...
Corporate Video Production – Overcoming Common Challenges Corporate video production is a powerful way to communicate your brand’s message, engage audiences, and drive measurable results. Yet, the process often comes with challenges that can hinder your success....
How to Optimize Video for Social Media Platforms in 2025 Video: The Powerhouse of Social Media Video content is the powerhouse of social media in 2025, captivating audiences and driving measurable results. For marketing directors and business leaders, the ability to...
3 Ways to Incorporate Video into Your 2025 Marketing Strategy Plan Out Your 2025 Marketing Strategy With the new year on the horizon, it’s time to start thinking about your 2025 marketing strategy. Here at Appeal, we believe in the power of video to help your...
Why Our Brains Love Video Video is Worth 1.8 Million Words Why is video one of the most effective mediums of communication in 2024? Our brains are hardwired to enjoy stories, and video is one of the most engaging ways to experience a story. You’ve probably heard...
Horizontal vs. Vertical: Which is Better For Your Marketing? The Short Answer: Both! I’ll admit, there was a time when I looked down on vertical video. I wasn’t a fan. I would even give my friends a hard time when I saw them taking vertical videos. Sorry, Y’all....
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