Clarify Complex Messages
Boost Audience Retention
Drive Actionable Results
Turn Muddled Messaging into Clear Communication.
In a world where attention spans are fleeting, a well produced video can make or break the difference between your audience’s interest and relaying your message effectively.
Explainer videos leverage the power of visual storytelling to communicate messages quickly and effectively. Studies show that people retain 95% of a message when they watch it in a video compared to just 10% when reading text. This is where our expertise shines. We create compelling narratives that not only inform but also resonate with your target audience. Using engaging animations, clear visuals, and captivating voiceovers, we turn abstract concepts into relatable stories.
Whether you’re a startup seeking to introduce a new product or an established company aiming to explain a service, we have the expertise to bring your vision to life. From scriptwriting to animation and voiceover, we manage every aspect of the production process, ensuring a seamless experience from start to finish.
At Appeal Production, our team of creative experts specializes in producing high-quality explainer videos tailored to your unique needs.
Simplify your message with professional videos.
Boost Audience Retention
Increase engagement with simplified storytelling that sticks.
Clarify Complex Messages
Cut through the noise with crystal clear messaging.
Highlight Unique Processes
Create a standard understanding of company systems.
Drive Actionable Results
Inform viewers to know what to do and why.
We know you are burnt out re-explaining the same concepts.
Regain time and energy.
Improve team productivity.
Become the employer of choice in their industry.
Our simple explainer video production process.
Imagine
Standard information that helps you explain complex topics
Create
Generate a mutual understanding amongst your company with on-target videos
Appeal
Connect with your audience using clear explainer materials that drive results
Here are a few clients who’ve had success with our explainer videos.
Brandy Boies
Laurel Ridge Community College
Larry Shifflett
Rockingham County Public Schools
We used Appeal Production to professionally video some of our classrooms where teachers were successfully implementing our new reading program. We used these videos to share with other teachers so they could see the program in action within one of our schools.
Les Sinclair
Blue Ridge Area Food Bank
With Fleeting Attention Spans, Audiences Will Pivot in the Absence of Engaging Content.
The impact of a well-crafted explainer video extends beyond mere explanation. These videos are powerful tools for enhancing engagement and driving conversions. Whether embedded on your website, shared on social media, or used in email marketing campaigns, our explainer videos can significantly increase your reach and effectiveness.
How long does it take?
Our experience and APPEAL process makes it possible to have your video marketing materials ready to launch just 6 weeks after kickoff!
How much does it cost?
While each project is different, here are some typical investments: Clients who invest $10k or more in the initial project (which may consist of more than one video) experience positive results. Those eager to build and sustain momentum should budget $35K or more annually.
What if I’ve never produced a video before?
Neither have we! 
Just kidding – We have a streamlined A.P.P.E.A.L. process (Agreement, Planning, Production, Editing, Approval, Launch) with checkpoints along the way to make the process easy and even fun!
Will this disrupt our schedule?
Disruptions are costly. We plan with you ahead of time to reduce or eliminate any interruptions. Once at your office, we’re flexible to adjust on-the-fly in order for you to keep business flowing
Let us help you transform your ideas into powerful visuals that engage and inspire. Contact us today to learn more about our explainer video services and start your journey toward clearer communication and greater impact!