Carving an artisan woodworking company’s story in video.

From the Client

“We reached out to Appeal Production to help us expand our brand and share our love and excitement for our craft – and were pleasantly surprised they were eager and excited to help us with this project. They worked with us 1:1 and in just a couple meetings (that they made VERY easy for us), they collected the content they needed to create a brand video, which included both video and audio clips.  

 

To say we were overwhelmed with their patience, professionalism, and efficiency is an understatement. Not only did they finish the video QUICKLY, the quality of the video completely surpassed our expectations.  

 

We are so excited to share our brand video with our followers and customers. I can’t say enough great things about Appeal and their team! If you’re not sure how to market your brand, I would recommend them 1,000%!” – Erin Blackway, Owner 

Challenge

Third Tree Timber was looking to create more brand awareness for their company. Having limited availability and a physically constrained space, they needed a creative approach that didn’t consume too much of their time as a growing business within the confines of their workspace.  

Not knowing where to start, they reached out to us as they considered the possibility of video marketing as a solution. 

Solution

When we met with Erin and her team, they expressed to us their desire to share the story of the Three Trees with their audience; a principle on which their company was founded. This backbone of their business became the core of the creative that we developed with them.  

“The story of the three trees is not just an inspiration for us; it is the very essence of our company,” said Blackway. After hearing the story of the Three Trees, our creative juices were flowing. We had to create a meaningful video to tell their story.  

Results

Thanks to their new brand awareness video, Third Tree Timber can share their purpose and vision with their customers in an engaging way, that highlights their beautiful woodworking and shows their love for their craft.