Customer Marketing: Walkabout Outfitter

by | Nov 9, 2023

Virginia-based outdoor supply and clothing store uses engaging marketing video to increase brand visibility.

From the Client

Oh my gosh!! Appeal Production is AMAZING!! This business, every single person within the company, goes above and beyond. They made a fabulous video for my business and they tweaked it until we thought it was perfect! I highly recommend Appeal!” – Tina Miller, Owner 


In our Discovery Call, we learned that Walkabout Outfitter was expanding to new locations across Virginia. They were opening additional storefronts in new markets in a very competitive retail landscape. 

During this exciting time of growth, they needed to generate excitement about their brand, increase visibility, and attract customers.  


We connected with Walkabout Outfitter’s mission statement, encourage happiness” right away, and wanted to find a creative way to bring it to life. We created a promotional video to reassure Walkabout Outfitter’s target audience that they receive personal assistance, so they feel confident to enjoy an adventurous day outdoors with friends. 


This targeted customer marketing video allows Walkabout Outfitter to launch their new stores as the premiere local outdoor supply and clothing store in Virginia