Event Marketing Video Amplifies Community Impact for Local Festival 

From the Client

“Appeal Production produces high-quality work and their customer service is excellent. They helped our non-profit organization in an abundance of ways. They not only solved the original problem we had, but they connected us to other organizations which has opened other doors for us. 

 

Andy and his team created an exceptional commercial for our community event. They provided a space for us to share ideas and brainstorm solutions to the roadblocks we were facing in getting exposure, raising money, and creating buzz. They were proactive in their approach and took care to thoroughly understand our vision in order to deliver it above and beyond our expectations. 

 

The team is personable, professional, and extremely talented. I highly recommend Appeal Production for anyone looking for an exceptional video marketing experience!” – Terra Jones, Event Co-Chair 

Challenge

The Harrisonburg Rockingham African American Festival, a vital community event, faced a significant challenge: a lack of awareness surrounding their annual festival. With limited visibility, there was growing concern about the future sustainability of the event. Without increased exposure, the festival risked losing its ability to reach new audiences and grow, potentially limiting its long-term viability. Addressing these awareness issues was critical for the festival to expand its reach, increase attendance, and ensure its continued success for years to come. 

Solution

To solve this challenge, we collaborated closely with the festival organizers to create custom event coverage materials aimed at boosting visibility and awareness. We produced an engaging commercial and a recap video that captured the event’s vibrant energy while showcasing its powerful impact on the community. Along with the videos, we designed a custom graphic for the festival’s banner, giving it a cohesive, professional look for use across various marketing platforms. Lastly, we captured live photographs during the event, providing a high-quality visual library that the festival can utilize for future promotions, social media, and marketing campaigns. Our collaborative approach ensured that the video, graphic, and photos seamlessly aligned with the festival’s vision, delivering impactful content that exceeded expectations. 

Results

The custom event coverage materials we produced significantly increased the festival’s visibility and engagement. The commercial captured the event’s vibrant energy, while the custom graphic provided a cohesive, professional look for marketing materials. The live photographs created a valuable library of visuals that can be used for future promotions and campaigns. These efforts exceeded expectations, boosting awareness, attracting new audiences, and helping the festival strengthen its community impact. With these resources, the festival is positioned to grow and continue serving the community for years to come. 

To watch more videos like these, check out our other event marketing videos on our portfolio.