Compelling Event Video Drives Record Fundraising for Nonprofit 

From the Client

“I had the pleasure of working with Appeal Production for the creation of an impact video for Blue Ridge CASA for Children, and I am thrilled with the results! From start to finish, the team demonstrated the utmost professionalism and efficiency. They understood our vision and executed it flawlessly. The final video was nothing short of incredible – it beautifully captured the essence and mission of our organization, leaving a lasting impression on everyone who watched it. We chose to use the video at a fundraising event instead of a live speaker, and the result was fantastic. Not only did we raise more funds than ever before, but we also have a beautiful video that we can continue to use on other platforms. I highly recommend Appeal Production for anyone looking for high-quality, impactful video production services. Thank you for helping us tell our story in such a powerful way!” – Angela Crawford, Director of Operations

Challenge

At Blue Ridge CASA for Children, the mission is clear: to advocate for the most vulnerable children in our community. However, spreading this mission, recruiting volunteers, and raising funds are ongoing challenges. For their annual fundraising event, Blue Ridge CASA needed a powerful way to convey the importance of their work, inspire action, and ensure that the message reached beyond the event itself. They turned to us for a solution—a compelling event video that would debut at the event, encouraging attendees to share the mission, volunteer, and donate.

Solution

To meet this need, we collaborated with Blue Ridge CASA to create an event video that highlighted the critical role CASA plays in the lives of children by focusing on humanizing interviews with Board Members, volunteers, and staff. These personal stories brought the mission to life, emphasizing the need for more advocates and the impact of CASA’s work on the community. By presenting the video at their annual event, Blue Ridge CASA effectively communicated their mission in a way that was both emotional and persuasive, replacing the need for a live speaker with a visual narrative that resonated deeply with the audience and inspired action.

Results

The impact of the video was undeniable. Not only did Blue Ridge CASA raise more funds than ever before, but they also gained a versatile asset that can be used across other platforms to continue spreading their message. The video’s success at the fundraising event has become a key element in their ongoing advocacy and marketing efforts.