Fundraising Video Inspires Support for JMU STEM Education and Outreach

From the Client

“Our experience working with Appeal Production was outstanding. It felt more like a true partnership versus a business/client relationship. When we first shared our story and what we wanted our audiences to know & feel after watching the production, it was clear (from our conversation) that having a deep understanding of our work, mission, and backstory was important to them. 

They took a story that had previously only reached a narrow audience and made it APPEALING to the audiences we had struggled to reach. The artistry, creativity, and technology mastery of this team is top-notch. 

Their response time to our communications and delivery of the drafts and final product exceeded our expectations. 

Appeal Production is also very committed to our local community and the work they do to make Harrisonburg and Rockingham a better place to live, grow, & learn also positions them to better understand what resonates with audiences of all ages, backgrounds, and interests.” – Kerry Cresawn, Director, Center for STEM Education and Outreach 

Challenge

JMU STEM Education and Outreach faced a significant growth barrier: a limited donor base that stalled their ability to expand educational opportunities. Without attracting new supporters, the program risked losing the chance to reach more youth—especially those from low-economic status backgrounds—and inspire them toward STEM education and careers. To address this, they needed a compelling fundraising video to help share their mission and attract new donors.

Their challenge wasn’t just about funding—it was about connection. While the organization had a compelling mission and track record, their story wasn’t reaching the broader audience of potential donors who could make an impact. To grow the program and amplify their reach, they needed to communicate their mission in a way that resonated emotionally and inspired action.

Solution

We produced a ~2.5-minute, mission-driven fundraising video designed to inspire donors and convey the transformative power of JMU STEM Outreach. The video combined heartfelt on-camera interviews from key stakeholders, immersive b-roll of STEM activities in action, and compelling music to create an emotionally resonant narrative. 

Viewers were introduced to the program through the eyes of children discovering the magic of science, technology, engineering, and math—emphasizing curiosity, confidence, and belonging. Stakeholders, including leaders from JMU STEM and the Boys & Girls Club, shared personal accounts of how the program builds critical thinking skills, nurtures collaboration, and opens doors to future career opportunities. Moments of student interaction and joy captured on film brought these messages to life, underscoring the program’s tangible impact. 

The video closed with a clear call-to-action, inviting donors to help expand these opportunities to more young minds. By blending powerful visuals, authentic voices, and a hopeful tone, the final piece offered a compelling case for support and a lasting tool for ongoing donor outreach. 

Results

The fundraising video gave JMU STEM Outreach a dynamic way to share their mission with clarity and heart. With its combination of emotional storytelling and high production value, the piece has expanded the organization’s reach, connected them to new donor audiences, and strengthened their ability to advocate for the importance of STEM education. It now serves as an evergreen asset—helping ensure more students have the chance to explore, discover, and succeed. 

To watch more videos like this one, check out our other customer marketing videos on our portfolio.