Flower Farm’s Visibility Blossoms with Energetic New Marketing Video

From the Client

“We had an incredible experience with Appeal Production! Our flower farm does a variety of things and we really needed a video that told our story, showed who we were, and described the wide variety of services we offered. We knew a video would serve us best and doing it inhouse seemed daunting and impossible. The Appeal Production team came to the rescue! They dug deep into the problem we were trying to solve and helped us craft a storyboard that had everything we needed. The process was collaborative, professional, and efficient. Filming day was a breeze thanks to precise planning. We’ve had a few video shoots before that were a bit chaotic and time consuming – this experience was seamless in comparison. The editing process was quick and they were flexible to our revisions. Now, we finally have a quality peice of content that we can use to engage new customers online and clearly explain who we are, and what we do. From start to finish, the process was seamless and the outcome was priceless. If you’re a buisness looking for a production to that values your time, works with you to solve problems, and produces exceptional results, Appeal Production is your team. Thank you, Appeal!” – Stephanie Duncan, Owner

Challenge

Harmony Harvest Farm, a thriving flower farm nestled in the heart of Virginia, faced a critical challenge: a lack of on-site visitors. With fewer customers visiting the farm, the opportunity to drive additional sales and expand their loyal customer base was slipping away. Solving this issue was essential for the farm to achieve its ambitious goal of opening a second facility and sharing its passion for flowers with even more people. Harmony Harvest needed a way to tell its story, highlight its unique offerings, and inspire customers to visit and experience the magic of the farm in person. 

Solution

When we first met with Harmony Harvest Farm, they made one thing clear: they’re not your average flower providers. To encapsulate this, we crafted a video that leaned into their playful and bold personality. The video opens with the look and feel of a traditional flower commercial—soft visuals, serene music—but quickly grinds to a halt, shifting to a tone that better reflects the owners’ fun and unapologetic vibe. 

With dynamic visuals, an energetic soundtrack, and a cheeky message centered around how they have “great effing flowers,” the video perfectly encapsulates the unique energy of Harmony Harvest Farm. It’s more than a marketing piece—it’s an invitation for customers to experience the farm’s personality firsthand. 

Results

Thanks to the video campaign, Harmony Harvest Farm now has a high-quality, versatile piece of content that clearly communicates their story and the wide variety of services they offer. This marketing video has become an invaluable tool for engaging potential customers online, driving traffic to the farm, and expanding their customer base. With this newfound visibility, Harmony Harvest Farm is well-positioned to welcome more visitors, boost on-site sales, and take steps toward their goal of opening a second facility.