Paul Obaugh Ford Puts a Western Twist on Car Advertising

Challenge

Located in Staunton, Virginia, Paul Obaugh Ford serves a region shaped by mountain landscapes, agricultural traditions, and a strong connection to country living. With Ford models like the Bronco, Mustang, and Maverick, there was a natural opportunity to play on those Western associations and create something more memorable than a traditional car dealership commercial.

Solution

Appeal Production took inspiration from classic Western movie trailers to create a playful, 30-second commercial for TV and web. Sepia-toned visuals, Western-themed music, cowboy attire, and a dramatic voiceover establish the scene as a cowgirl surveys the dealership lot, sizing up vehicles with names that fit the spirit of the West.

The commercial builds on familiar Western movie conventions before delivering an unexpected twist. When the cowgirl discovers the Ford Expedition, the scene shifts from sepia to full color. A humorous nod to the vehicle’s eight-passenger seating capacity brings the story home, combining Western-inspired storytelling with the practical needs of a modern driver.

Results

The finished commercial gives Paul Obaugh Ford a distinctive way to connect with its local audience through the region’s country roots and the spirit of the American West. By blending cinematic storytelling, humor, and Ford’s memorable model names, Appeal Production created an entertaining alternative to conventional dealership advertising.

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