Recruitment Videos Energize Hiring for Electrical Company
From the Client
“We had heard great things about Appeal Production, so when we needed a company to create a video for our career page, we decided to reach out—and they delivered. Our goal was to create a video that captured our brand, including our core values, mission, culture, and what makes us unique, to attract high-quality candidates to our team.
Given that we would be filming at active construction sites on high-profile projects, we knew we had to choose carefully. Appeal’s organized approach put us at ease. They took the time to listen and understand what we were looking for. On filming day, their team balanced asking thoughtful questions, ensuring safety protocols were met, and navigating the challenges of ongoing construction, such as noise and heavy equipment in motion. Everything was well planned in advance, so we actually had fun during the process – and I think you can see that reflected in the final product.
The result was a set of videos that we are all proud of, which accurately tell the story of who we are, and which were formatted to our specific marketing needs.
If you’re looking for a team that will make creating a professional video an effective and fun endeavor, Appeal is the right choice!” – Jessica Calderon, Business Development & Marketing Coordinator
Challenge
Design Electric, a trusted leader in electrical contracting, faced a pressing challenge: a shortage of experienced, licensed electricians. Without recruiting top talent, the company risked being unable to take on larger projects, limiting their growth potential and ability to serve their customers effectively. Solving this issue was critical for solidifying their workforce, enhancing operational efficiency, and ensuring future expansion opportunities. Design Electric needed a compelling solution to communicate their unique value as an employer and attract high-quality candidates to join their team.
Solution
To address Design Electric’s recruitment needs, we crafted a compelling video campaign that highlighted the company’s core values, employee-focused culture, and opportunities for career growth. The centerpiece was a recruitment video that showcased the supportive, tight-knit atmosphere at Design Electric, where employees are empowered to achieve their career aspirations while maintaining a healthy work-life balance. Testimonials from team members illustrated the company’s unique benefits, including the ESOP program, a collaborative work environment, and opportunities for professional development.
The video emphasized Design Electric’s commitment to innovation, safety, and collaboration while reinforcing its mission to proactively empower employees, clients, and communities. By capturing the voices of current team members and providing an inside look at daily life at the company, the campaign positioned Design Electric as not just a workplace, but a place to build a fulfilling, lifelong career.
Results
By showcasing the company’s robust benefits, such as the ESOP program, growth opportunities, and a supportive, close-knit work environment, the videos resonated with potential hires. This authentic portrayal of Design Electric as a place where employees can thrive professionally and personally has bolstered recruitment efforts, attracting skilled electricians eager to join a company that values their contributions and invests in their futures.