Property Management Company Celebrates 25 Years with Commemorative Videos

From the Client

“As we prepared to celebrate Riner Rentals 25th anniversary in 2024, we wanted to be sure that we could tell the story of the company’s history and future in a creative package. Having worked with the team at Appeal Production before, we knew they were the perfect fit. The Appeal team exceeded our expectations with creatively produced storytelling in an informative package we can use through many different channels. I so appreciate the care and time taken to ensure that the finished product was exactly what we wanted. Their help in honing our message was invaluable. I would highly recommend Appeal Production to anyone needing a highly-skilled team of professionals to help tell their company’s story in a visually appealing and approachable way. Thanks again guys!” Paul Riner, Owner, Riner Rentals

Challenge

As Riner Rentals prepared to celebrate its 25th anniversary, they faced a critical challenge: ensuring this once-in-a-lifetime event was memorialized effectively. The company’s journey, which began with a simple vision of treating others’ properties as their own, had grown from managing a few student rentals in 1999 to overseeing over 1,200 properties today. Not capturing this milestone could mean missing a valuable opportunity to showcase their rich history, inspire their team, and reassure their clients. By marking this special occasion with an anniversary video, Riner Rentals aimed to reinforce their standing as the preeminent property management company in Harrisonburg and Rockingham County while casting a vision for the future. 

Solution

To meet Riner Rentals’ diverse goals, we worked together to create a versatile campaign suitable for multiple platforms. The centerpiece was an overview video showcasing the company’s beginnings, current successes, and future vision for both the business and the community at large. We then used this content to create shorter segments for use on social media, television, and radio. This approach allowed us to effectively highlight Riner Rentals’ milestones and dedication across various channels, engaging both existing and potential clients while reinforcing their leading role in the property management sector. 

Results

Thanks to the commemorative anniversary video campaign, Riner Rentals has videos that not only celebrate this exciting moment in time, but that they can use as a cornerstone in their marketing efforts for years to come.