Shenandoah Valley Airport Promotes New Destinations
From the Client
“Shenandoah Valley Airport has worked with Appeal Production for years, and the team has consistently been professional and easy to work with from beginning to end. We continue to receive positive feedback on the commercials and videos they’ve produced and have referred new clients to them as a result. We also appreciate their ongoing involvement in and support of our community. We highly recommend Appeal Production for your next project!”
— Heather Ream, Shenandoah Valley Airport (SHD)
Challenge
Shenandoah Valley Airport (SHD) wanted to build awareness and community support for its expanded flight options through American Airlines, including service to Chicago and Charlotte. The goal was not only to promote the new destinations, but also to encourage more travelers throughout the Shenandoah Valley to choose their local airport.
Passenger demand plays an important role in the future of regional air service. By encouraging residents to fly from SHD, the airport could demonstrate the community’s need for convenient local air travel and strengthen the case for more frequent flights and additional airline service in the future.
Solution
Appeal Production developed a video campaign designed to generate excitement around SHD’s new destinations and inspire Valley residents to fly local.
The campaign included a 60–90-second explainer video and two 15-second short-form campaign videos, supported by social media banners for Facebook and LinkedIn. Together, these assets promoted the convenience of flying from SHD and highlighted the connections available through American Airlines’ Chicago and Charlotte hubs.
The campaign also emphasized the community’s role in the airport’s continued growth. By choosing SHD instead of driving to larger airports outside the region, local travelers could help demonstrate demand for regional air service and support opportunities for more flights, additional destinations, and future airline partnerships.
Results
The campaign equipped Shenandoah Valley Airport with a coordinated set of video and digital marketing assets to promote its expanded flight options and encourage more residents to fly local.
Through the explainer video, short-form campaign videos, and social media banners, SHD could communicate the benefits of departing from the Valley while reinforcing an important message: every traveler who chooses SHD helps demonstrate demand for continued growth in regional air service.
By encouraging community members to support their local airport, the campaign aimed to build passenger demand, strengthen the foundation for existing service, and help position SHD for more frequent flights and additional airline opportunities in the future.
To watch more videos like this one, check out our other customer marketing videos on our portfolio.
