TV Commercial Helps Gourmet Popcorn Brand Pop Off the Screen and Explode in Popularity

From the Client

“We had a wonderful experience working with Appeal Production. When we decided to add a retail experience to our existing e-commerce business, we knew we needed to create more brand awareness locally and a commercial was the ideal way to achieve that goal. We were pleased with the entire process – from storyboarding to the finished product. We’re THRILLED to have an Appeal Production commercial as a part of our brand awareness and marketing strategy!” – Tisha McCoy-Ntiamoah, Owner/Chief Popcorn Enthusiast

Challenge

PrePOPsterous, a gourmet popcorn company known for its bold flavors and handcrafted quality, faced a unique challenge when transitioning from an eCommerce-only business to a physical retail location. To make this move successful, they needed to build strong brand awareness locally and attract new in-store customers. Without a well-established local presence, they risked missing a key audience that could drive foot traffic and boost sales. A TV commercial presented the perfect opportunity to introduce their brand to a wider audience, capturing the irresistible appeal of their popcorn and turning viewers into customers.

Solution

To help PrePOPsterous stand out, we created a TV commercial that embodied the brand’s playful and quirky personality. The ad featured a voiceover of a woman experiencing the sheer delight of PrePOPsterous popcorn—what started as a casual nibble quickly turned into a full-blown popcorn obsession. With each bite, her enthusiasm escalated, emphasizing just how absurdly delicious the flavors are.

By combining humor, engaging visuals, and sensory storytelling, we crafted an ad that was not only memorable but also a highly effective tool for boosting brand recognition and drawing in new customers. Every scene was designed to reinforce the brand’s fun and flavorful identity while making a lasting impression on viewers.

Results

The TV commercial gave PrePOPsterous a major brand awareness boost, capturing the attention of local audiences and positioning the company as a must-visit destination for gourmet popcorn lovers. By leaning into humor and sensory-driven storytelling, the ad resonated with viewers, helping to increase foot traffic and solidify the retail store as a go-to spot for popcorn enthusiasts. With this commercial as a key part of their marketing strategy, PrePOPsterous successfully expanded its customer base and reinforced its brand identity.

To watch more videos like this one, check out our other customer marketing videos on our portfolio.