Leading Automation Services Company Drives Recruitment Efforts with Branded Videos 

From the Client

“Before partnering with Appeal Production, we were struggling to effectively communicate our brand’s message and values to our target audience. We knew we needed a solution to stand out in a unique market and connect with potential customers and employees on a deeper level. 

 

Appeal Production transformed our vision into reality by crafting a recruitment video that perfectly encapsulated our company’s culture, mission, and unique selling points. What set this collaboration apart was their attention to detail and creative approach to storytelling. They took the time to understand our brand identity and target audience, ensuring that every aspect of the video resonated with viewers. 

 

The results of our collaboration with Appeal Production have been very successful. Our recruitment video has significantly boosted our brand awareness and engagement, attracting top-tier talent to join our team. Moreover, it has resonated deeply with our target client market, effectively capturing the attention of prospective clients who align with our values and mission. This dual impact has not only streamlined our hiring process but has also strengthened our client relationships, positioning us as a trusted partner in our industry. 

 

To any business owner considering video marketing to achieve their goals, I would wholeheartedly recommend Appeal Production. Their creativity, attention to detail, and dedication to client satisfaction make them the perfect partner for bringing your brand’s story to life.” – Heather Embry, President

Challenge

Valley Automation, Inc., a leader in automation services for industrial and municipal clients across the United States, was struggling to get their message out there to attract the right employees. Despite their extensive expertise and track record, Valley Automation was concerned that potential candidates were unaware of their company and the opportunities they offered. Solving this brand awareness and recruitment issue was crucial for the company to effectively delegate work and expand their client base.

Solution

To address Valley Automation’s recruitment hurdles, we crafted a series of videos: Identity, Regional Work, and Mentorship. Identity was a short 30-second ad that illustrated Valley Automation’s company culture and branding to those who might now know what type of work they do. Whereas Regional Work and Mentorship were longer on-camera interview-style videos with their current team members. These individuals used their company knowledge and expertise to speak directly to potential employees. Showcasing the dynamic and supportive culture at Valley Automation, these testimonials highlighted their commitment to innovation and career growth opportunities.  

Results

Thanks to their new series of branded recruitment videos, Valley Automation has been able to attract top-tier talent while positioning them as a trusted partner in the automation services industry.