Video Marketing Beefs Up Braveheart Brand with Longform Storytelling

Challenge

Performance Food Group (PFG) North America’s third-largest foodservice distributor faced intense competition in the premium beef market. With customers’ increasingly demanding transparency about sourcing and quality, PFG needed to differentiate their Braveheart brand from commodity suppliers who couldn’t tell their story. Their upcoming visit to their Kansas beef operations presented a critical opportunity—but without proper documentation, they risked losing a chance to showcase the authentic craftsmanship and relationships that set Braveheart apart. The stakes were high: capture this pivotal moment or watch competitors continue to commoditize their premium product.

Solution

We deployed a strategic two-person crew—including our in-house FAA Part 107 licensed drone pilot—for an intensive 48-hour on-location shoot across Kansas ranches and processing facilities. Our agricultural video production approach included: 

Professional Drone Cinematography & Agricultural Videography 

• • Cinematic aerial footage showcasing the vast Kansas landscape and state-of-the-art beef processing facilities
  • 4K drone videography capturing sweeping views that highlight the scale and quality of operations 
  • Weather-adaptive filming working within challenging agricultural timelines and Kansas weather conditions 

Documentary-Style Interview Production 

• • Authentic testimonials with third-generation Kansas ranchers and quality control specialists 
  • Professional lighting and audio ensuring broadcast-quality interviews in industrial settings 
  • Storytelling-focused direction drawing out compelling narratives about craftsmanship and dedication 

Behind-The-Scenes Corporate Video Content 

• • Process documentation of Braveheart’s rigorous beef selection and quality standards 
  • B-roll footage capturing authentic moments in agricultural and food processing environments 
  • Brand storytelling elements that transform industrial processes into compelling visual narratives 

Results

The result: a compelling 6.5-minute longform documentary that weaves together sweeping drone visuals, authentic Kansas rancher testimonials, and narrative-driven storytelling to reveal the passion and precision behind every Braveheart product. 

• • Multiple content assets generated from captured footage, including social media cuts, sales presentation materials, and marketing collateral 
  • Strong audience retention for the full 6.5-minute corporate video, demonstrating compelling food industry storytelling 
  • Increased digital engagement across PFG’s video marketing channels and corporate communications 
  • Enhanced brand inquiries and customer interest in the premium Braveheart beef line 

The longform corporate video became PFG’s flagship video marketing asset, deployed across foodservice trade shows, B2B sales presentations, and digital marketing campaigns. More importantly, it established Braveheart as a premium agricultural brand with an authentic story worth sharing—transforming customer conversations from price negotiations to value-based discussions about quality and craftsmanship. 

The project demonstrated how strategic video marketing can elevate industrial brands beyond product specifications to human stories that drive business growth. 

To watch more videos like this one, check out our other customer marketing videos on our portfolio.