How to Prepare for an Unscripted Video Interview: Be Natural, Be Ready

by | May 22, 2025

How to Prepare for an Unscripted Video Interview: Be Natural, Be Ready

Speaking off the cuff on camera can be one of the most challenging parts of any video shoot—but it doesn’t have to be. In this short, practical video, Appeal Production’s Field Director, Jon Hollif, shares tips to help you feel comfortable and confident before your next unscripted interview. 

Whether you’re filming a testimonial, answering interview questions, or sharing a personal story, Jon walks you through what to expect and how to prepare so your delivery feels authentic—not memorized. 

In this quick 2-minute video, Jon covers: 

    • 💭 What to do before the shoot – Read the interview questions ahead of time so you’re not caught off guard. Think about how you’ll answer but avoid scripting too much. 
    • 📋 Why bullet points are your best friend – Keeping just a few keywords in mind helps your responses sound natural and genuine—not rehearsed. 
    • 💡 What to do if you really need a script – If you’re more comfortable with written answers, send your notes to us beforehand. We can use a teleprompter if needed—no sweat. 
    • 🎤 Everything beyond the words – Posture, tone, eye contact, and gestures all contribute to how you come across on camera. Jon offers quick reminders that make a big impact. 
    • 🪞 A tried-and-true practice tip – Run through your answers in front of a mirror before the shoot. It’s one of the best ways to spot habits and boost your confidence. 

At Appeal, we know that the most powerful stories are told in your own words. That’s why we take the time to guide you through the unscripted process—so you don’t just say the right things, you feel great doing it. 

📅 Have an interview coming up? Share this video with your team to help everyone feel calm, prepared, and ready to shine. 

Want to dive deeper into the topic? Watch the full video on how to prepare for an unscripted video interview here! 

Your business deserves to be more visible.

That’s why we create custom videos that help businesses go from invisible to irresistible.

Through HD video production, animated graphics, and creative counseling, you’ll have what it takes to make your business stand out above the rest.