Video Production & Marketing Blog

Why is video one of the most effective mediums of communication in 2024? We believe it’s because our brains are hardwired to enjoy stories, and video is one of the most engaging ways to experience a story. You’ve probably heard the saying, “A picture is worth a thousand words.” Video takes this idea a step further–1,799,000 steps further.

To maximize the impact of your video marketing efforts, knowing when to use each format is essential. Horizontal video, with its classic 16:9 aspect ratio, has long been the standard in video production. Whereas, vertical video, typically with a 9:16 aspect ratio, has gained immense popularity thanks to the dominance of smartphones and social media platforms like Instagram, TikTok, and Snapchat.

In today’s media landscape, closed captions have transcended their traditional role, emerging as indispensable parts of your video output. Whether you find yourself at home watching a movie with the captions on, or silently absorbing content during your lunch break, closed captions have become ever-present. Join us as we explore the importance of closed captions in today’s digital world, and how they can help your business grow from invisible to irresistible.

Most of us are aware that accessibility is extremely important in physical spaces. We all want to ensure that people don’t run into barriers that prevent them from using public spaces like restaurants, stores, parks, libraries, and schools. What we might not think about often enough is the fact that people often run into barriers in digital spaces as well.

In today’s media landscape, closed captions have transcended their traditional role, emerging as indispensable parts of your video output. Whether you find yourself at home watching a movie with the captions on, or silently absorbing content during your lunch break, closed captions have become ever-present. Join us as we explore the importance of closed captions in today’s digital world, and how they can help your business grow from invisible to irresistible.

Embark on a journey down the yellow brick road of nonprofit storytelling with us. Just like the iconic characters from The Wizard of Oz, let’s explore the essential videos every nonprofit must create. But before we venture further, it’s crucial to identify your organization’s nemesis—the Wicked Witch you’re striving to overcome.

As you start preparing for the Great Community Give, you might be considering using video in your campaign. Here at Appeal Production, we believe that video is one of the most effective ways businesses can communicate with their audiences. However, it can be tough to know where to start. That’s where we come in!

Being in front of the camera can feel daunting, but don’t worry, we’re here to help you feel your best on filming day! Feeling comfortable and confident makes a world of difference in conducting a successful shoot. Here are some of our top tips for preparing to speak on camera.

We know that being on camera can feel daunting, but don’t worry. We’re here to help you be prepared for filming day. Feeling comfortable and confident on camera is crucial to a successful shoot. Here are some of our top tips for on-camera clothing and appearance!