Video Production & Marketing Blog
5 Essential Videos Every Nonprofit Needs
Embark on a journey down the yellow brick road of nonprofit storytelling with us. Just like the iconic characters from The Wizard of Oz, let’s explore the essential videos every nonprofit must create. But before we venture further, it’s crucial to identify your organization’s nemesis—the Wicked Witch you’re striving to overcome.
How to Use Video to Take Your Campaign to the Next Level
As you start preparing for the Great Community Give, you might be considering using video in your campaign. Here at Appeal Production, we believe that video is one of the most effective ways businesses can communicate with their audiences. However, it can be tough to know where to start. That’s where we come in!
Preparing to Speak on Camera
Being in front of the camera can feel daunting, but don’t worry, we’re here to help you feel your best on filming day! Feeling comfortable and confident makes a world of difference in conducting a successful shoot. Here are some of our top tips for preparing to speak on camera.
What to Wear on Camera
We know that being on camera can feel daunting, but don’t worry. We’re here to help you be prepared for filming day. Feeling comfortable and confident on camera is crucial to a successful shoot. Here are some of our top tips for on-camera clothing and appearance!
Video Marketing Made Simple – A How-To Guide For Your Business’ Next Video Project (Part 3)
This blog is the final post in a three-part series meant to guide organizations interested in delving into the world of video production.
Appeal Production Named to Inc.’s Second Annual Power Partner Awards
Roundup highlights B2B partners that support startups across all business functions and empower growth.
Video Marketing Made Simple – A How-To Guide For Your Business’ Next Video Project (Part 2)
This blog is the second in a three-part series meant to guide organizations interested in delving into the world of video production.
Video Marketing Made Simple – A How-To Guide for Your Business’ Next Video Project (Part 1)
If you’re considering video to communicate your organization’s story this year – you’re on the right track. Video is a powerful tool because you can show and tell. This blog is the first of a three-part series that we will guide organizations interested in delving into the world of video production.
Retain with Video: The 4 C’s of Employee Retention
At some point in your life, you may have heard the phrase, “It’s not you. It’s me.” It’s a standard breakup line and something no one wants to hear! As employers, it’s certainly not something we want to hear from our employees who’ve decided to leave the organization. The truth is, sometimes, it is you.
Train with Video: The 5 C’s of A+ Employee Training
How often do your employees get different directions from different people? One person tells them to do something one way, and another tells them something completely different. This is a time and resource waster…plus, it’s frustrating for everyone involved! We help teams avoid training miscommunications and keep morale high. How? By helping them establish solid training programs.