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Appeal Marketing Lab Series Part 4 – Marketing Tips for Business Owners: Sharing Your Message

Appeal Marketing Lab Series Part 4 – Marketing Tips for Business Owners: Sharing Your Message

Appeal Marketing Lab, Education

Once you’ve identified your audience, aligned your story, and visualized your brand, it’s time to share your message. These days communication happens through countless channels. In our fourth Appeal Marketing Lab, we break down the various communication...
Appeal Marketing Lab Series Part 3 – Visualizing Your Brand

Appeal Marketing Lab Series Part 3 – Visualizing Your Brand

Appeal Marketing Lab, Education

After you find your ideal customer and create a compelling story, choose the right visuals to help your customer on their journey to choosing your product or service. This is one of our favorite quotes about branding, and it speaks to the importance of visualizing...
Appeal Marketing Lab Series Part 2 – Aligning Your Story

Appeal Marketing Lab Series Part 2 – Aligning Your Story

Appeal Marketing Lab, Education

Once you find your ideal customer, create a compelling story that will keep them interested in your company. Our brains are wired for stories and have been since the beginning of time. That’s why when we can find opportunities to share our organization’s marketing...
Appeal Lab Marketing Series Part 1 – Identify Your Ideal Customer

Appeal Lab Marketing Series Part 1 – Identify Your Ideal Customer

Appeal Marketing Lab, Education

Great marketing starts by knowing what your ideal customer “looks” like and where to find them. Here at Appeal Production, we love getting together to talk marketing with people who know their stuff about this stuff!  People like Patrick McFadden, Owner of...

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