Follow the Yellow Brick Road – 5 Essential Videos Every Nonprofit Needs
Embark on a journey down the yellow brick road of nonprofit storytelling with us. Just like the iconic characters from The Wizard of Oz, let’s explore the essential videos every nonprofit must create. But before we venture further, it’s crucial to identify your organization’s nemesis—the Wicked Witch you’re striving to overcome. Much like Dorothy and her companions, defeating this villain will be a recurring theme in your video narratives. From mission-driven narratives guided by Glinda’s wisdom to the enlightening explanations akin to the Scarecrow’s journey, each video serves a unique purpose in engaging your audience. Join us as we uncover the magic of nonprofit storytelling through the lens of these timeless characters and their quests for purpose and impact.
1. Mission Video
Glinda the Good Witch set forth the mission of getting to Oz, guiding Dorothy along the yellow brick road. Similarly, a Mission Video leads viewers on the path to join your nonprofit in fulfilling its good works. This captivating video will serve as a core asset, capturing hearts and minds, and you’ll eagerly share it with supporters, partners, and stakeholders alike.
2. Explainer Video
Explainer videos serve as a beacon for those eager to delve deeper into the intricate workings of your organization. Much like the Scarecrow’s journey from ignorance to enlightenment, these cerebral videos illuminate complex ideas, making them accessible to all. They embody the duty of a great explainer video: to simplify complexity for universal comprehension, engaging and educating audiences far and wide.
3. Proof of Stewardship Video
The courageous Cowardly Lion personifies the Proof of Stewardship video type, highlighting the ongoing efforts of the nonprofit that generate meaningful impact. It’s crucial that your audiences are: a) Reminded of your presence, b) Astonished by your endeavors, and c) Inspired by your outcomes. By consistently sharing genuine, raw update videos from the “frontlines,” you foster a connection with your audience, fostering a sense of belonging to your mission and organization.
4. Timely Request Video
Your donors and volunteers might be inactive or frozen, much like the Tin Man before he found his heart. Only by tapping into the emotions of your mission can they be unlocked to join your organization’s journey. The Timely Request Video must have a clear goal, address a specific need within a defined timeframe, and offer a compelling incentive to create urgency and spur action.
5. Story/Testimonial Video
There’s considerable intrigue surrounding nonprofit organizations, as people ponder, “What positive impact do they make?” and “Why should I get involved?” Enter Dorothy, sharing her genuine experiences with the organization, speaking from the heart. Before individuals commit to supporting a nonprofit, they must feel a sense of belonging. Testimonial videos illuminate the authentic faces and impactful efforts on the ground.
As we reach the end of our exploration of the 5 Essential Videos Every Nonprofit Needs, remember to click your ruby slippers and embark on your organization’s journey armed with the power of storytelling. Let the wisdom of Glinda, the enlightenment of the Scarecrow, the courage of the Cowardly Lion, the heart of the Tin Man, and the authenticity of Dorothy guide you as you, engage your audience, inspire action, and make a lasting impact in the world. May your nonprofit’s story shine bright, just like the Emerald City at the end of the yellow brick road.
