Today’s Challenging Labor Market

Has The Great Resignation hit your business hard in the last few years? Are you struggling to fill open positions with quality candidates?

We understand that recruitment is challenging in today’s labor market. There is an abundance of job openings. Employees can be picky about where they apply and which jobs they accept.

However, it is possible to help your organization stand out amidst the job noise.

How Recruitment Marketing Videos Can Help You Stand Out

Pay and benefits are essential, but if a potential employee is weighing two job offers with similar compensation, you have an opportunity to convince them to choose your company based on your organization’s intangible benefits. 

Here’s an example of how Appeal conveyed Banker Steel’s intangible benefit of satisfying the need for people wanting to be a part of something bigger than themselves:

Recruitment Marketing Example and Results

The welders at Lynchburg, Va-based Banker Steel build steel beams for high-rises across the country. We helped this organization recruit new employees by showing potential hires that they could help create the skyline in cities like New York, Washington D.C., and Chicago. 

The result? Banker Steel used the Appeal-produced videos at a recruitment fair. More prospects stopped to talk with them, and they scheduled more interviews with potential candidates than they had at previous fairs.

Showing people how they’ll make a difference is one of our main focuses when we work with clients on recruitment videos.

Recipe for a Great Recruitment Marketing Video

Showing people how they’ll make a difference is one of our main focuses when we work with clients on recruitment videos.