Once you’ve identified your audience, aligned your story, and visualized your brand, it’s time to share your message.

These days communication happens through countless channels. In our fourth Appeal Marketing Lab, we break down the various communication channels with Mary Beth Bowen and Sarah Scott, owners of Crozet-based marketing and design agency Hive Creative Group.

Once you’ve identified your audience, aligned your story, and visualized your brand, deciding where to focus your marketing efforts can be overwhelming. We’ve worked with many business owners who are new to marketing or rethinking their marketing strategy, and we help them determine the best channels. 

Take a peek at our notes from this valuable Appeal Marketing Lab:

Ultimately it’s up to you to determine which channels make sense for your business. Be strategic and ensure your message and branding are consistent across all platforms!

Want to dive deeper into this topic? Watch the Full Workshop with Andy Vanhook from Appeal Production.