Three Surefire Ways to Increase Engagement with Your Video Marketing Content
The ROI of Video Marketing
Have you spent time creating video marketing content and been disappointed when your audience does not engage with it? Prospective clients often describe this common challenge, and we know it can be frustrating.
The good news is that you can use a few key strategies to increase engagement with your video content! Implementing these tips is worth the time because, unlike many other methods of communication, video has the potential to keep your audience’s attention and leave a lasting impression.
According to industry research from Wyzowl, 93% of marketers say video marketing has given them a good ROI. How do they measure ROI? The same study said, “66% of video marketers quantify ROI through video engagement such as likes, shares and reposts.”
Tip #1: Start with a Solid Hook
We would argue that the first few seconds of any video are the most crucial. Having a compelling hook will keep viewers engaged and increase the likelihood that they continue watching your video.
Video watch time is an important metric to keep an eye on, particularly if you are sharing your videos on social media platforms like Instagram. Instagram CEO Adam Mosseri has said that average watch time is one of the top three signals that matter most for algorithm ranking.
So, what makes a good hook? It may be easier for us to show you than to tell you. Here are some examples:
- Add something unexpected like we did in this video for Harmony Harvest Farm
- Lead with personal stories, like we did in this video for Venture Builders
- Start with powerful, captivating visuals like we did in this video for Third Tree Timber
- Speak directly to the audience’s desires like we did in this video for Walkabout Outfitter
As you brainstorm the hook for your video, consider what makes your message unique and ways to grab the viewer’s attention by surprising or intriguing them.
Tip #2: Keep Your Visuals Interesting
Another way to keep your audience engaged is to focus on the quality and quantity of your visuals. When planning the shots you need for your video, plan to film the same subject in several ways or from different angles. This will allow you to include a wider variety of visual elements when editing your video.
This is important because your viewer’s attention span is pretty short. Varying the visuals and creating a fast-paced video will help ensure that your viewers don’t click away from your content. You’ll notice that the visuals in our videos change roughly every couple of seconds.
Tip #3 Focus on People and Their Stories
Our final tip focuses on the subject matter of your video. As you brainstorm, keep this in mind: People love stories about other people.
Whenever possible, we work with clients to identify the personal stories we can tell through video. These may be the stories of employees, customers, or one of your founders about how the company got its start.
These stories are more likely to keep your audience’s attention and keep them engaged!
We hope these tips will help you create more engaging video content and that these videos will translate into business growth. If you have any questions or want to explore professional video production with us, don’t hesitate to reach out!
