Video Production & Marketing Blog

Recruit with Video: The Appeal Recipe for Great Recruitment Marketing Videos
Has The Great Resignation hit your business hard in the last few years? Are you struggling to fill open positions with quality candidates? We understand that recruitment is challenging in today’s labor market. There is an abundance of job openings. Employees can be picky about where they apply and which jobs they accept. However, it is possible to help your organization stand out amidst the job noise.

Appeal Marketing Lab Series Part 4 – Marketing Tips for Business Owners: Sharing Your Message
Once you’ve identified your audience, aligned your story, and visualized your brand, deciding where to focus your marketing efforts can be overwhelming. We’ve worked with many business owners who are new to marketing or rethinking their marketing strategy, and we help them determine the best channels. Learn more and watch part 4 of our 4-part series on marketing your company.

Appeal Marketing Lab Series Part 3 – Visualizing Your Brand
Choosing the right visuals is critical to helping your customer on their journey to choosing your product or service. Learn more and watch part 3 of our 4-part series on marketing your company.

Appeal Marketing Lab Series Part 2 – Aligning Your Story
When we can find opportunities to share our organization’s marketing messages in story format, it’s more compelling for our audience! Learn more and watch part 2 of our 4-part series on marketing your company.

Appeal Lab Marketing Series Part 1 – Identify Your Ideal Customer
Identifying your ideal customer allows you to personalize and intentionally target your marketing. Learn more and watch part 1 of our 4-part series on marketing your company.